It comes as no surprise to many that with all of the ongoing construction and updates coming to Walt Disney World, fans will pay the ultimate price with increased ticket prices. We have already become accustomed to yearly ticket price increases and already saw an increase to general admissions in March. At that time, Annual Passholder ticket prices remained untouched – until now!
On Tuesday June 18, 2019, Disney announced (without warning) Annual Passholder ticket price increases – and it is hitting wallets hard this time. Adding salt to the wound, this announcement comes just as Disney also revealed that Platinum and Platinum Plus Annual Passholders will receive a special preview of Star Wars: Galaxy’s Edge (SWGE) ahead of its opening date on August 29.
This very limited preview opportunity had many considering purchasing an Annual Pass or upgrading to Platinum or Platinum Plus to take advantage of seeing this new land before the general public. Disney got ahead of it and increased ticket prices by nearly $225 in some cases, leaving most fans in a lurch. That is a hefty increase for families with multiple Passholders.
ANNUAL PASS PRICE HIKES
Let’s break down the ticket price increases:
- Platinum Plus Pass (includes 4-Park Hopper, water parks, and more with no blackout dates): $1,219 ($225 increase) / For Florida Residents: $999 ($150 increase)
- Platinum Pass (includes includes 4-Park Hopper with no blackout dates): $1,119 ($225 increase) / For Florida Residents: $899 ($150 increase)
- Gold Annual Pass (for Disney Vacation Club (DVC) Members and Florida Residents ONLY): $699 ($90 increase)
- Silver Annual Pass (for Florida Residents ONLY): $529 ($50 increase)
- Lower benefit passes had a modest increase of $10-$30 per year
The Disney Premier Passport, which grants guests access to both parks at Disneyland Resort and all parks at Walt Disney World Resort is now $2,099 ($150 increase).
For Disney Vacation Club Members (DVC), annual pass prices have increased to the following:
- DVC Platinum Plus Pass: $999 (increase of $150)
- DVC Platinum Pass: $899 (increase of $150)
- DVC Gold Pass: $699 (increase of $90)
ANNUAL PASSHOLDER OFFERS
Some good news! Disney has also announced several awesome benefits for Annual Passholders such as Bring-A-Friend for a day, unlimited water park access limited-time dining discounts. Click here for all of the current offers APs can take advantage of right now!
STAR WARS: GALAXY’S EDGE AP PREVIEWS
And buried within the Annual Passholder announcement, Disney Parks Blog revealed that Platinum and Platinum Plus Passholders will have the opportunity to preview SWGE in advance of it opening to the public. More details to come, but here is what’s been said so far:
“we’re excited to share that Platinum, Platinum Plus and Premier Annual Passholders will be among the first to experience Star Wars: Galaxy’s Edge at Disney’s Hollywood Studios, with complimentary special preview opportunities planned before the land’s opening on Aug. 29. Capacity is limited and will be available on a first-come, first served basis. More information and registration details for previews will be shared at a later date.”
So why did Disney takes these steps this week? Crowd control. It really is that simple. By allowing Premium Passholders the opportunity to see the new land ahead of time, the hope is those same Guests won’t be fighting the crowds on opening day or even within the first few weeks since they’ve already seen it. Second, (and this is just my opinion) I think Disney increased AP ticket prices without warning to prevent Guests from being so quick to upgrade or buy an AP for the preview opportunity. By increasing prices so far out of reach for many, this decreases the amount of APs sold and in turn decreases the volume of visitors and repeat customer visits to SWGE. Sounds counter to what Disney would want as a business, but let’s face it, they are going to get their money either way. People are coming in droves on a daily basis, Disney is not hurting for business. Right now, Disney’s sole priority is controlling the mass crowds about to suffocate Hollywood Studios.
What do you think of the price increase? Will you be buying an Annual Pass or upgrading when it’s time to renew? I know these significant increases has many contemplating. I’d love to hear your thoughts! Let me know in the comments!